Workshop with VDMA: Navigating China's New Localization Incentives in Public Procurement

Datum des Events:

Starting 1 January 2026, China is implementing a powerful new policy that reshapes the public procurement landscape. The official "Notice on Strengthening the Promotion of Domestic Products in Government Procurement" (Guobanfa [2025] No. 34) introduces significant incentives for localized production.

 

Under this framework, products assembled or manufactured in China can receive a fictitious price advantage of up to 20% in government tender evaluations, systematically shifting competitiveness away from imported goods - even those with a lower list price.

 

For European manufacturers engaged in or targeting China's public sector, this creates immediate strategic pressure. Success now requires a clear understanding of the new "Made in China" standards, evolving procurement practices, and a realistic assessment of localization options.

 

Together with VDMA, Dr. Florian Kessler is holding an expert session to share actionable insights on the following topics and to guide you through this complex shift, providing the knowledge needed to assess your options and adapt your strategy.

 

  • The New Regulatory Framework: A detailed analysis of Notice No. 34 and its implications.
  • Practical Procurement Insights: Sharing of past and present public procurement practices
  • Viable Localization Pathways: A strategic overview of models ranging from final assembly to deeper manufacturing via joint ventures, wholly owned subsidiaries, or contract manufacturing.

 

For more detailed information, please check the event link here.